It's Now Or Never

“It’s Now or Never” is a pure Garnacha Tinta from Spain’s Terra Alta, crafted with minimal intervention and named in homage to the famous Elvis Presley song. After a short, gentle maceration, the wine is fermented and aged in stainless steel, preserving its bright fruit character. Expect aromas of fresh cherries and hints of wild herbs that invite you to take the first sip. The palate is delightfully light but not at all thin—ripe cherry flavors linger, supported by soft tannins and a lively burst of freshness. Thanks to its easygoing nature, it’s a superb partner for grilled lamb skewers or salted ribs, where the wine’s natural vibrancy helps cleanse the palate. Produced without added sulfites, “It’s Now or Never” reflects both the sun-kissed vineyards and the thoughtful approach behind it. Whether enjoyed right away or given a little rest in the cellar, it promises a truly welcoming glass of red.